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Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing.

KL Wolf

Wolf, K.L. 2005. Business District Streetscapes, Trees, and Consumer Response. Journal of Forestry. 103:8, 396-400.

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