Industry-Wide

• Total green industry output, including multiplier effects, were $196.07 billion in 2013, comprising 0.72% of all gross domestic product, and 2,035,636 jobs in the broader economy, or 1.11% of all employment.Hodges, A.W., Khachatryan, H., Hall, C.R., and Palma, M.A. (2014). Production and marketing practices and trade flows in the United States Green Industry, 2013. Southern Cooperative Series Bulletin.

• In 2009, the growing urban forestry market in California supported 60,067 jobs resulting in $3.3 billion individual income.Urban Forestry (2009). Urban and Community Forestry at a Glance. California Department of Forestry and Fire Protection
• Total environmental horticulture industry sales were estimated at $10.711 billion in Florida, including:Hodges, A.W., Khachatryan, H., Rahmani, M., and Court, C.D. (2016). Economic contributions of the environmental horticulture industry in Florida in 2015. Project report to Florida Nursery, Growers and Landscape Association of Orlando, Florida.
  • $2.753 billion for nursery producers
  • $4.431 billion for landscape service firms
  • $1.239 billion for horticultural retailers
  • $1.041 billion for wholesalers, and
  • $1.247 billion for allied firms.

Retailers and Employees

• Average annual sales per horticulture retailer and wholesale grower in 2013 was $1.83 million.Hodges, A.W., Khachatryan, H., Hall, C.R., and Palma, M.A. (2014). Production and marketing practices and trade flows in the United States Green Industry, 2013. Southern Cooperative Series Bulletin.
• Average annual sale per horticulture employee in 2013 was $102,355.Hodges, A.W., Khachatryan, H., Hall, C.R., and Palma, M.A. (2014). Production and marketing practices and trade flows in the United States Green Industry, 2013. Southern Cooperative Series Bulletin.